“KINGS AMBITION” (KA1) as strong message behind the clothing line and the rebellious design of the clothing, reflecting brand success & strive to go on outside of the mainstream.

Home-grown Emirati street label that offers an unconventional take on the street fashion culture for the local community. We aim to redefine the look and ideology of streetwear in a cultrally diverse society that can’t be defined in black and white and as a result, creating a destinctive collection that caters to the youth movement.

Building a streetwear legacy like no other and the ambition to redifine the look & ideology of streetwear in a evolving culture.
We strive to be regional pioneers in street fashion industry and to be influential label that encompasses ambition for success, re-work pop culture graphics, and to straddle the fine line between high and low among the youth.